Individuals respond differently to how a message is delivered. Some people love to read pages of information; some people want just bullet points; others want information "spoon fed" aurally and visually.

People Will Remember :

10% of what they read

20% of what they hear

30% of what they see
(pictures)

50% of what they see and hear
(pictures + sound = video)

We live in a "sound bite" society. AuthorBroadCast.com gives your potential readers an opportunity to easily and quickly get a quick overview of your book. The ideal video for the web is typically 1 minute or less but certainly no more than 2 minutes. People's time is precious. The average reader has a limited number of books he or she can read in a month or year. They want to know quickly and easily if your book is going to satisfy their needs. An AuthorBroadCast.com video will help them quickly understand what you have to offer.

News:

Video on the web is exploding. In an article by Bob Titsch published by ipbusinessmag.com it is predicted that by the end of 2011, seventy-one percent (71%) of the US population will have access to Internet broadband and they will watch on average 9.5 billion video streams per month. Recently it was reported that the Internet overtook television in regard to hours spent as a leisure activity.

Production

Videos for Non-Fiction books will typically feature the book cover as the primary visual with appropriate pans and zooms to add movement and reinforce the message. Graphics and/or illustrations included in the book, may also be supplied and used. Additional photos might include stock photos that support the activities being presented; a formal "head shot" or pictures of the Author "in-action" either speaking to a group, plying his or her trade, working with individuals, or otherwise depicting the subject matter of the book. Longer videos that include biographical info on the Author might include family pictures or appropriate photos from the author's life that enhance the message.

Videos for Fiction Books feature the book cover which has typically been well thought out and developed to evoke a particular emotional response. We use appropriate pans and zooms to maximize the effect of the book cover's visual elements. We do a very good job of locating and working with stock images chosen to get the potential reader emotionally engaged in the storyline.

A picture of the Author sometimes helps the potential reader get more personally involved and helps to build the author's "brand" or image. In the long format option, authors who wish to include more biographical information can include additional pictures of themselves and their family. Many books of fiction are based on the author's expertise or familiarity with a particular subject matter. Photos that reinforce this "insider" perspective are useful. If the book includes interior graphics or illustrations these can certainly be included as well.

Whether Fiction or Non-Fiction together we will identify a minimum of four visuals that will enhance the sale of your book. These might include the book cover, an author "head shot" and two or more supporting photos or graphics. If you care to write a script, that is helpful but not necessary. Direct us to your website and/or include a list of phrases that you would like to be sure we use. We find that nearly always all of the information we require is on the Author's website or book jacket.

There is no camera, travel or actors involved. Our book video trailers are produced using your book cover as the primary image. Your message or story is reinforced in longer productions using illustrations from your book (when available) or stock photos, images and video clips we procure on your behalf. Full blown video productions that include actors and live locations can cost ten thousand dollars or more. That is not what we do. We specialize in moderately priced multi-media productions that are usually just a few hundred dollars.

One thing that makes us unique is our view that voice-over is integral to an effective video. Many authors produce trailers themselves or have trailers produced by companies who do not offer voice-over as an option. Our position is that the most powerful message is produced using visuals and voice. Why have only half the package? Sound and pictures is what video is all about.

AuthorsBroadCast.com will help you

Attract more traffic to your website

Boost search engine ranking

Capture more sales