We Produce and Display Book Video Trailers Helping Authors & Publishers Promote their Books
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The goal of AuthorsBroadCast.com is to produce and showcase book video trailers that will peak the interest of potential book buyers.
The objective is to use video to make readers aware of featured books and authors, then direct them to a specific webpage to facilitate their purchase or get further information.
If a potential reader is viewing the video at the author's own website, or other bookseller site like amazon the book video trailer will serve to reinforce the message they are receiving there by presenting the information using a concise and entertaining medium.
If a potential reader is viewing the video on another website such as authorsbroadcast, youtube, dailymotion, google yahoo or other information site. Your book video will serve to direct them to a place where they can purchase or learn more about your book.
Individuals respond differently to how a message is delivered. Some people love to read pages of information; some people want just bullet points; others want information "spoon fed" aurally and visually.
People Will Remember :
10% of what they read
20% of what they hear
30% of what they see (pictures)
50% of what they see and hear (pictures + sound = video)
We live in a "sound bite" society. AuthorBroadCast.com gives your potential readers an opportunity to easily and quickly get a quick overview of your book. The ideal video for the web is typically 1 minute or less but certainly no more than 2 minutes. People's time is precious. The average reader has a limited number of books he or she can read in a month or year. They want to know quickly and easily if your book is going to satisfy their needs. An AuthorBroadCast.com video will help them quickly understand what you have to offer.
Video on the web is exploding. In an article by Bob Titsch published by ipbusinessmag.com it is predicted that by the end of 2011, seventy-one percent (71%) of the US population will have access to Internet broadband and they will watch on average 9.5 billion video streams per month. Recently it was reported that the Internet overtook television in regard to hours spent as a leisure activity.
Videos for Non-Fiction books will typically feature the book cover as the primary visual with appropriate pans and zooms to add movement and reinforce the message. Graphics and/or illustrations included in the book, may also be supplied and used. Additional photos might include stock photos that support the activities being presented; a formal "head shot" or pictures of the Author "in-action" either speaking to a group, plying his or her trade, working with individuals, or otherwise depicting the subject matter of the book. Longer videos that include biographical info on the Author might include family pictures or appropriate photos from the author's life that enhance the message.
Videos for Fiction Books feature the book cover which has typically been well thought out and developed to evoke a particular emotional response. We use appropriate pans and zooms to maximize the effect of the book cover's visual elements. We do a very good job of locating and working with stock images chosen to get the potential reader emotionally engaged in the storyline.
A picture of the Author sometimes helps the potential reader get more personally involved and helps to build the author's "brand" or image. In the long format option, authors who wish to include more biographical information can include additional pictures of themselves and their family. Many books of fiction are based on the author's expertise or familiarity with a particular subject matter. Photos that reinforce this "insider" perspective are useful. If the book includes interior graphics or illustrations these can certainly be included as well.
Whether Fiction or Non-Fiction together we will identify a minimum of four visuals that will enhance the sale of your book. These might include the book cover, an author "head shot" and two or more supporting photos or graphics. If you care to write a script, that is helpful but not necessary. Direct us to your website and/or include a list of phrases that you would like to be sure we use. We find that nearly always all of the information we require is on the Author's website or book jacket.
There is no camera, travel or actors involved. Our book video trailers are produced using your book cover as the primary image. Your message or story is reinforced in longer productions using illustrations from your book (when available) or stock photos, images and video clips we procure on your behalf. Full blown video productions that include actors and live locations can cost ten thousand dollars or more. That is not what we do. We specialize in moderately priced multi-media productions that are usually just a few hundred dollars.
One thing that makes us unique is our view that voice-over is integral to an effective video. Many authors produce trailers themselves or have trailers produced by companies who do not offer voice-over as an option. Our position is that the most powerful message is produced using visuals and voice. Why have only half the package? Sound and pictures is what video is all about.
YouTube is valuable for driving traffic to your book website but it can also divert people away from your message. When you link to YouTube be sure to select the option to NOT show additional suggested videos at the end of your video because that option can take people away from your website.
Part of the ABC service includes showcasing our client's videos on our AuthorsBroadCast channel at YouTube. This is what YouTube videos look like.
Clients will have the option of using the embed link
to stream the YouTube video on their personal webpages;
stream video from their own server
using a flash player with code supplied from us
or pointing users to a custom page on our site.
We'll help you decide what is best for you.
This Try for Dry example above includes
4 royalty free stock images.
Notice how YouTube provides additional links at the end.
This is what we want to avoid.
Uploading Your Book Video Trailer to Amazon.com
This is an important part of your book promotion strategy.
Authors can now upload their book video trailers to amazon.com.
Locate the AUTHORS CENTRAL INTERFACE.
If you are an author go to authorcentral.amazon.com and register.
Then build out your bio page which allows you to
upload a photo of yourself, link to your blog and upload your book video trailer.
Click Here for Detailed Price Information of our services.
Linking to and including your book video trailer on a website that specifically features books and authors can increase your visability and improve the search engine ranking of your primary website.
AuthorsBroadCast.com will help you
Attract more traffic to your website
Boost search engine ranking
Capture more sales
Call Us If You Want to Know More (641)715-3800 PIN 32229#
Minimum Production Requirements
* Synopsis, bullet points, or primary features of your book.
* Book Cover Artwork (jpg preferred)
At least one additional photo (preferably 3 or more for longer videos) may include author if applicable.
*We can usually get most of this information off your website
Let Us Begin Producing
Your Book Video Trailer Today.
produce your video
make it available on the web
provide a link that you can use
to include your video on your website.
Direct questions and comments or concerns to Reno Lovison (773)989-1960 or reno @ renoweb.net AuthorsBroadCast is a service mark of Reno Lovison Marketing 2009
Class 041 Digital video audio and multimedia publishing service.